Built for the way your industry actually operates.
A support assistant in hospitality and one in finance share almost no rules. Sector context decides the scope, the controls and the wording.
The workflow is generic. The rules never are.
Every sector has a line it will not let software cross. In recruitment it is the shortlist. In finance it is the payment run. In property it is anything that sounds like a valuation.
We find that line early, write it into the workflow as a hard stop, and design the review step around it — so the automation is useful right up to the boundary and stops cleanly at it.
The same applies to language. UAE operations often run bilingually and across several time zones of supplier contact; the wording an assistant is allowed to use is agreed with your team, not generated freely.
Ten sectors, with the boundary named up front.
Each page lists the workflows we typically build and the decisions that stay with your people.
Professional Services
Knowledge management, document workflows, reporting and client enquiries for firms where billable time is the product.
- Internal policy and precedent search
- Engagement letter and proposal drafting support
- Client enquiry triage
E-commerce & Retail
Product enquiries, customer support, order-status workflows and catalogue assistance across web, email and messaging.
- Pre-purchase product questions
- Order-status and delivery enquiries
- Returns intake and routing
Hospitality
Guest enquiries, service requests, internal knowledge and review summaries for hotels, restaurants and venues.
- Guest pre-arrival questions
- Service request routing to departments
- Internal SOP lookup for staff
Property & Real Estate
Lead qualification, enquiry routing, document collection and property information assistants for brokerages and developers.
- Portal and website enquiry triage
- Listing information questions
- Viewing coordination preparation
Travel & Tourism
Destination enquiries, itinerary support, lead management and customer-service workflows for agencies and operators.
- Package and destination questions
- Itinerary draft preparation
- Booking amendment intake
Recruitment
Candidate administration, CV information extraction, interview coordination and recruiter support.
- CV field extraction into the ATS
- Interview scheduling preparation
- Candidate FAQ responses
Customer Service
Knowledge assistance, response drafting, ticket routing, quality review and escalation for contact centres and support desks.
- Approved-answer FAQ handling
- Draft replies for agent approval
- Intent and priority routing
Sales Organisations
Lead summaries, CRM updates, follow-up preparation and proposal assistance for commercial teams.
- Inbound lead summarisation
- CRM field hygiene
- Follow-up sequence preparation
Finance & Administration
Invoice extraction, approval workflows, reconciliation support and reporting assistance for finance functions.
- Supplier invoice extraction
- Approval routing by threshold
- Exception queues for mismatches
Logistics & Operations
Task preparation, document handling, exception routing and operational reporting for logistics and field operations.
- Delivery document extraction
- Exception and delay routing
- Shift handover summaries
Whatever the sector, the accountable person does not change.
Sector shapes what the workflow may do on its own. It never removes the requirement for a named owner.
Where we deliberately stop.
We do not build workflows that decide employment outcomes, credit, insurance eligibility, medical matters, legal rights or regulatory status. AI can prepare, summarise and route that work; a qualified, authorised person decides it.
If a request would cross that line, we say so during scoping and propose the supported version instead. That is usually a smaller build — and a defensible one.
Read our responsible AI approach →Not sure which pattern fits your operation?
A Workflow Discovery Session maps one process end to end and tells you honestly whether it is worth automating.